Tactical Pricing: How to Recapture your Price-conscious Customers
As competition heightens, more businesses are falling into the commoditisation trap. The shift and focus move from marketing strategies, product/technological innovations to a psychological fixation on pricing. Now, most business leaders use price as leverage to keep customers interested. While others vary their offerings with basic…
Issues of Cost Plus Pricing in the Forex Market 📉 Podcast Ep. 73
In this episode, we discuss the forex market and how that really highlights common issues with cost-plus pricing. The foreign exchange market – forex – changes millions of times a day, every day – and is a major cost input to lots of businesses. …
What makes a Great CFO when it comes to Pricing? 👨💼 Podcast Ep. 72
Many CFO loves the numbers – and that often includes pricing. We have seen CFOs sign off on all pricing decisions in a business – but is that sustainable. Would a smart CFO run sales or marketing – usually not! We ask should a…
How Much Do Price Differentiation Strategies Maximise Willingness to Pay? ✔️
Pricing professionals have a lot of tricks under their sleeves that keep businesses operating and retain customers at the same time. Some of them work which create loyal customers and further strengthen brand image. While other strategies can upset customers and even push them to switch…
The Major Issue with Siloed Business Structures 🤦♀️ Podcast Ep. 71
We have seen it – and I am sure you have seen it. Businesses run on bizarre structures or siloed business structures – based on States, regions or anything else. What could possibly go wrong – well to be honest, lots! When sales work…