Price Skimming: Have You Underpriced Your New Hit Product?
When a manufacturer, distributor or retailer enters the market with a new product, it can be particularly difficult for them […]
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How To Increase Insurance Sales With Customer-Focused Pricing Strategy ️
The Australian Securities & Investments Commission claims that pricing failures are all over the insurance industry. For insurance companies, developing
How To Drive Up Live Game Sales By Leveraging Sports Ticket Prices ️
Live sports ticket prices have been steadily rising over the past few years. Between 20 years ago and now, the
7 Ways to Avoid Price Mistake Deals in a Downturn
Price mistake deals in a recession are among the worst that could happen to a business. Recessionary times can be
Pricing And Marketing Strategy For Affordable Luxury Goods
It’s no surprise that many people turn to affordable luxury skincare, makeup, and fragrance brands as a way to treat
What Is The Meaning Of An Omnichannel Marketing Approach?
Online and digital platforms are emerging capabilities that many businesses have still not embedded properly in their operations. Research from
Price Of Diamonds: Who Determines And Controls The Trade?
The diamond industry has long been shrouded in intrigue and speculation, with questions surrounding the determination of diamond prices and
How Supermarkets Can Develop Better Pricing Strategies 🥗
Over the last year, supermarket prices have climbed 10%. By increasing prices, supermarkets are able to collect more revenue from
Optimising Startup Pricing Strategy To Align With Customer Value
These days, customer behaviour is changing more than ever. With the shift to digital platforms and changes in the way
FMCG Pricing Strategy: How to Double Pricing Power In A Depressed Market
Key Account Manager: Are You Armed With a Strong Pricing Strategy? 🔩What’s the best FMCG pricing strategy in a depressed