The Value Based Pricing Approach That’s Driving Ferrari’s Global Edge 🦁
One of the world’s most prestigious carmakers, Ferrari, faces rising costs from tariffs and trade tensions. But instead of slashing prices to stay competitive, Ferrari does something bold—it raises prices on its ultra-luxury models by up to 10%. At the same time, it keeps prices steady…
How a Weak Brand Value Proposition Led to Disney Cruise’s Exit from Australia 🧀
Disney confirms it will leave Australia after February 2026. The news surprises many. Our cruise culture is strong and growing. In 2024, 1.32 million Australians took a cruise. On paper, the fit looks ideal. Yet the numbers tell a different story, and much of it comes…
What Most Executives Miss About Running a Premium Price Strategy 💎
Luxury once looked untouchable. Price hikes landed without much resistance, and brand power seemed enough to keep demand flowing. Yet today, luxury is losing its grip on both ends of the market. At the top, the ultra-wealthy no longer see legacy logos as status. At the…
Is Regional Pricing the New Trend in the Telco Industry? 📳
Telecom companies face pressure to price their services fairly while remaining competitive. In Australia, this challenge is particularly tricky due to the diverse market, spanning both bustling cities and remote regions. This geographical spread makes telcos consider regional pricing, raising important questions about fairness and profitability….
Why One-Size-Fits-All App Pricing Models No Longer Work 💸
For years, flat pricing has dominated the app economy. One plan, one trial, one price worldwide. That era ends now. RevenueCat data shows that most trial cancellations happen early. A large share of users drop off within minutes rather than days—highlighting a mismatch between price and…
