Importance Of Pricing Strategy in Preventing High Price Sensitivity 🏋️
Technological advancement has led many of us to be glued to our phones. More than a luxury, they are becoming
Search Results for: customer behaviour
Can Unbundling Go To Far? ✈ Podcast Ep. 79
In this episode of Pricing College, we ask has unbundling gone too far. We discuss the travel and hotel
Why Use Cost Plus Pricing? Is it a Smarter Choice for Startups? ↗️
Among the most central aspects of any startup is pricing. Are you thinking about what would be the best pricing
How Much Do Price Differentiation Strategies Maximise Willingness to Pay? ✔️
Pricing professionals have a lot of tricks under their sleeves that keep businesses operating and retain customers at the same
Oscar Wilde in the Pricing Department! ️Podcast Ep. 56
In Lady Windemere’s Fan, Oscar Wilde had Lord Darlington quip that a cynic was ‘a man who knows the price
You Ever Meet Someone Who just has to have a Discount? Podcast Ep. 48
In this episode of Pricing College – we talk about what to do when someone just has to have a
Would you Pay More for Less of a Product?🥤 Podcast Ep. 35
We are always used to thinking that the more you pay the more you get of a product or service.
What is Pricing Elasticity? ️ Podcast Ep. 26
In this episode of Pricing College – we go back to University for Economics 101. If you increase prices –
What is Loss Aversion in Pricing? ️ Podcast Ep. 25
In this episode – we look at the concept of loss aversion. It is an old saying in gambling –
How Should You Incentivise A Sales Team? Podcast Ep. 20
In this episode of Pricing College – Aidan and Joanna discuss common ways to incentivise a sales team and why