Important Lessons From The Pricing Strategy Failure Of Domino’s Pizza 🍕
Pricing mismanagement can severely harm any business. And of the most recent examples is the pricing strategy of Domino’s Pizza. When prices don’t align with customer value, the result can be significant drops in sales and profits, tarnishing the company’s reputation and necessitating substantial cost-cutting,…
Analysing Honda’s Fixed Price Model As An Automotive Business Strategy 🛞
The shift from traditional to fixed price model is stirring conversations in today’s auto market. Honda Australia’s recent move to fixed prices sparked legal challenges. The transition, while strategic, poses hurdles. Understanding this shift is crucial for businesses eyeing similar moves. Let’s delve into Honda’s…
Pricing Page Best Practices: Simple Tricks We Can Learn From High-Profit Businesses 🕸
At Taylor Wells, we speak to companies across all industries and at different stages in their pricing evolution. That includes creating the pricing page best practices for their businesses. Pricing pages that are effective strike the proper balance between commerce and creativity. They simplify the…
Price Skimming: Have You Underpriced Your New Hit Product? 🍅
When a manufacturer, distributor or retailer enters the market with a new product, it can be particularly difficult for them to know which pricing strategy will maximise product sales and margins. Should they choose a price skimming strategy or penetration strategy? Should they be setting…
Retail Pricing Strategies: Strange Things Happening With Australian Retail Prices 📠
Leading retailers Woolworths & Coles and pure-play online businesses – Sephora, Mecca, ShowPO, ASOS, Prettylittlething, the Iconic; and even pet food business PetCircle – use online retail pricing strategies, tailored promotions and customer loyalty to drive margin increases on some products of up to 60%….
