Observation Method in Marketing Research
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you […]
Pricing Strategy
Value based Culture: The Best Pricing Teams Are The Instigators Of Change
Value-based culture in a business is one of the most challenging parts of a pricing transformation. The hard reality for
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy
Not too many consumers are aware that pricing isn’t as straightforward and rational as one might think. In fact, pricing
Discount Sale Price: How To Detect A Rip Off From A Bargain 🈹
How often do you see a sale discount price or big red sales signs when you go shopping either for
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example,
How to Build a Customer-Focused Culture Strategy
As a CEO or executive competing to win in an industry weighed down by margin pressure, you’ll probably want to transition the business from cost plus to value-based pricing very soon. You may also have a fair bit of doubt running through your mind about transforming your company culture to a customer-centric culture.