Introduction to Pricing College 🎧 Podcast Ep. 1
Pricing Strategy Podcast: 🎧 Podcast On All Things Pricing – Episode 1 Pricing College is the Taylor Wells podcast for an all round weekly education on pricing, pricing strategy and value! We have launched a new podcast on the world of pricing, value management and general…
Does AI Offer Businesses The Best Price Optimisation Techniques Or Not? 🛎️
Can AI pricing really improve a business’ price optimisation techniques and analytics? From phones to cars to insurance pricing and many other B2B industries, AI is fast becoming a pricing tool of choice for businesses that want to improve pricing and drive immediate profitability. We…
Common Problems in a Finance Department are Often Found in Usual Places 🏙️
Common Problems in Finance Department: CVs and interviews are the worse predictors of success in a job. >Download Now: Free PDF Organisation Design According to a report published by the HBR, the number 1 reason 82% of hiring managers gave for bad hiring decisions…
Developing Products For Professional Service Firms That Increase The Value of Service Pricing 🏬
Professional service firms provide specialised expertise. Because of this, offerings can be profitable. However, in some cases due to limitations in these kinds of pricing structures, gross margins can be difficult to expand. Revenue may stagnate and growth may be difficult. Fortunately, this isn’t the be-all-and-end-all-be-all….
Finding A Target Market For Your Strategic Marketing Management Process 💁
The first crucial step to your strategic marketing management process is finding your target customer. Without properly identifying the customer base that you want to sell your product or service to, your marketing and sales strategies won’t be convincing. This is because everything you must put…