In this episode of Pricing College – we go back to University for Economics 101. If you increase prices – how much will volume fall? Is that something we should know or care about? Is there anything we can do to influence elasticity – or is…

In this episode – we look at the concept of loss aversion. It is an old saying in gambling – that money lost hurts twice as much as the pleasure of money won!   This same concept should apply in your sales meetings and sales discussions….

  In this episode – we look at whether a smaller consumer products business can say no to major supermarkets and retail chains and go direct. A move like this is a complete business shift and means you need to invest in distribution and shops. However…

In this episode of Pricing College, we celebrate getting back to restaurants and what tricks of the trade you learn in restaurant menus. Whether it is priced at $4.99 or just the number 5 without a dollar sign – the menu pricing may be trying to…

In this episode of Pricing College – we discuss the segmentation strategy known as good, better, best. It is a simplified strategy that helps companies come up with a sensible customer segmentation strategy. In this podcast, we discuss and relate this topic to products and services…