Don’t Underestimate Key Challenges of Digital Transformation 💂🏻♂️
Key Takeaways There’s no denying that the digital era has arrived. From small to large corporations, digital transformation has become […]
Why AI Pricing Isn’t Improving Margins 🚧
Key Takeaways Most businesses don’t lose margin because AI gets pricing wrong. They lose it because they never taught AI
Dear CEO: Are You Making Decisions With the Wrong Information? 📊
Key Takeaways Every CEO believes they’re making decisions from the best information available. Most aren’t. Not because anyone is lying.
How Penfolds’ Product Portfolio Pricing Strategy Protects Brand Value 🍇
Key Takeaways How a Product Portfolio Strategy Helps When Customers Become More Price Conscious A well-designed product portfolio strategy gives
Why Domino’s Pricing Strategy Didn’t Improve Profit Margin 📉
Key Takeaways Domino’s Shows Why Protecting Margins Can Hurt Customer Demand Businesses looking to improve profit margin often prioritise margin
How Do You Grow When Customers Want Lower Prices? Four strategies. Four businesses that got it right. 🌱 Podcast Episode 136
Joanna Wells explores how customer value pricing helps businesses grow when customers ask for lower prices, using real-world examples from