In this episode of Pricing College – we discuss the segmentation strategy known as good, better, best. It is a simplified strategy that helps companies come up with a sensible customer segmentation strategy. In this podcast, we discuss and relate this topic to products and services…

In this episode of Pricing College – Joanna asks whether making a loss is a viable pricing strategy for any business – and of course startups and big losses. Many well-known startups from Uber to Amazon have made losses for many years in a row.   We…

In this episode of Pricing College – Aidan and Joanna discuss common ways to incentivise a sales team and why this can create issues if not in a strategic way.   Is your sales team incentivised to sell volume – or with pricing targets or metrics….

  In this episode of Pricing College – Joanna and Aidan discuss the concept of Total Cost Of Ownership. We all know that Duracell batteries claim to last longer than other batteries. If it lasts longer, could it be cheaper in the long term versus buying…

  In this episode of Pricing College – Joanna asks a question that every CFO wants to know – can you grow your sales by increasing the price of products? Aidan discusses the concept of a Giffen good in economics and whether anything similar occurs in…