Importance of Pricing Policy Against Damaging Practices 🧭
As consumers, discounts can seem like an attractive thing. But as business owners, discounting practices can be damaging to your profits in the long run. More than just hurting price perceptions, customers may end up engaging with unauthorized resellers. This can end up with customers being…
The Biggest Frustrations in the Pricing Community! 😤 Podcast Ep. 28
In this episode of Pricing College, we discuss some of the biggest frustrations in the pricing community. Whether it is people expecting far too much too soon, or people simply not listening at all to pricing advice – we discuss some of the annoying parts of…
Can Pricing Save a Bad Business Model? 👔 Podcast Ep. 27
In this episode of Pricing College – Aidan and Joanna discuss whether a pricing guru and a great pricing strategy can rescue a bad or outdated business model. We discuss the examples of Blockbuster Video, Virgin Megastores and music retailer HMV. We state that…
What is Pricing Elasticity? ⛓️ Podcast Ep. 26
In this episode of Pricing College – we go back to University for Economics 101. If you increase prices – how much will volume fall? Is that something we should know or care about? Is there anything we can do to influence elasticity – or is…
What is Loss Aversion in Pricing? 🏷️ Podcast Ep. 25
In this episode – we look at the concept of loss aversion. It is an old saying in gambling – that money lost hurts twice as much as the pleasure of money won! This same concept should apply in your sales meetings and sales discussions….