When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too […]

In today’s episode of Pricing College – we discuss how brands can help with pricing segmentation and how it can

In this podcast episode of Pricing College – we ask would you actually pay more for fewer movies options on

In this episode – we discuss whether the business model and pricing strategy of Netflix will let it prosper in

In this episode of Pricing College – we discuss how Hollywood studios used to discriminate based on willingness to pay (movies

In this episode of Pricing College – we talk about what to do when someone just has to have a