In this episode of Pricing College we look at the importance of branding for retail products  – and we look at Coca Cola (Coke Branding).   Everyone in the world knows Coca Cola and sees it everywhere we go. Does the huge spend on branding produce…

In this episode of Pricing College – we discuss why Coca Cola did not increase their pricing (Coke flat pricing) for almost 75 years.   This goes against the common perception of Coke as a business with great pricing power – that can command higher prices….

In this episode of Pricing College – we discuss the suggestion that Coca Cola considered altering prices depending on the temperature (Paying more for soft drinks in hot weather).   We discuss whether this approach would work for a business and what things should be considered….

In this episode of Pricing College – we discuss why it is so vital to really plan out a pricing role before starting the hiring process.   Many pricing hires fail to deliver on their promise – and this can usually be prevented by scoping and…