Cruise Pricing Strategy in 2021 🚢 Podcast Ep. 82
In the first episode of 2021 – we discuss cruise pricing strategy in 2021. Clearly given the continuing restrictions on everyday life in 2021 -whether you will ever sail on that cruise is doubtful – and if you do – will it be the way…
What has Pricing to do with House Prices? 🏡 Podcast Ep. 81
In this episode of Pricing College we stray into an area we do not look at – asset pricing. House prices are one thing most people have a view on. We discuss how changing interest rates – really reflect lifetime cost of ownership and payment…
High Low Pricing Strategy: How It Can Increase Your Profits⭥
Utilising a high low pricing strategy is not simple and there are several points to consider. Do you have a deeply-rooted low-price position? Or are you only attempting to match your competitors? Does your company meet the conditions to be profitable despite low prices? >Download…
Is the One who Pays Really the Boss? 🧍 Podcast Ep. 80
In this episode of Pricing College – Aidan and Joanna discuss the common psychological scenario – where the seller says thank you – and sometimes in a B2B environment – the procurement team almost seek to grandstand over the seller. Why people do think that the…
Can Unbundling Go To Far? ✈ Podcast Ep. 79
In this episode of Pricing College, we ask has unbundling gone too far. We discuss the travel and hotel industry – and give the example of Ryanair. Unbundling can be a great strategy for segmentation – but sometimes we just want the full service!…