In this episode of Pricing College – we cover the trend for many manufacturers of food products to produce very similar unlabelled or supermarket own brands.   We discuss how this can be a problem for your business in the longer term.     Listen on…

When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too many brands damage your business?    This can create real pricing issues – by dragging pricing down to the lowest rung.   We discuss this issue…

In today’s episode of Pricing College – we discuss how brands can help with pricing segmentation and how it can help a business segment their customer base by value drivers and ability to pay.   We look at brands in the hotel industry and in the…

In this podcast episode of Pricing College – we ask would you actually pay more for fewer movies options on your streaming service – or would even paying a nominal fee let you enjoy the movie more?     Listen on Apple Podcasts Listen on Spotify…

In this episode – we discuss whether the business model and pricing strategy of Netflix will let it prosper in the long term.   We look at the penetration pricing strategy currently in use – and ask if it is best for the long haul?  …