How much do Pricing Professionals get Paid? 💸 Podcast Ep. 76
In this episode of Pricing College – we discuss how much pricing professional salary from analysts to pricing directors. Will it make you jealous, proud or whet your appetite for a promotion? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts…
Pricing to Different Stakeholders 👔 Podcast Ep. 75
In this Episode of Pricing College – we talk about talking! What should you say and how should you describe pricing when talking to various stakeholders like sales, marketing, finance etc – or even the CEO. The reality is that not everyone gets pricing the…
Introduction to Price Optimisation 💰 Podcast Ep. 74
In this episode of pricing college – we discuss what price optimisation is and where to start. This is different to pricing strategy – and is a more numeric, data driven topic requiring specialist skill sets. We run through the basics …
Why Use Cost Plus Pricing? Is it a Smarter Choice for Startups? ↗️
Among the most central aspects of any startup is pricing. Are you thinking about what would be the best pricing strategy for your startup? You might be considering a cost-plus pricing strategy. Why should you use it? >Download Now: Free PDF How to Maximise Margins…
Tactical Pricing: How to Recapture your Price-conscious Customers
As competition heightens, more businesses are falling into the commoditisation trap. The shift and focus move from marketing strategies, product/technological innovations to a psychological fixation on pricing. Now, most business leaders use price as leverage to keep customers interested. While others vary their offerings with basic…