In this episode of Pricing College – Aidan and Joanna discuss the common psychological scenario – where the seller says thank you – and sometimes in a B2B environment – the procurement team almost seek to grandstand over the seller. Why people do think that the…

In this episode of Pricing College, we ask has unbundling gone too far.   We discuss the travel and hotel industry – and give the example of Ryanair.   Unbundling can be a great strategy for segmentation – but sometimes we just want the full service!…

In this episode of Pricing College – we discuss how supermarket promotions work – and what suppliers need to know.   Is your brand benefitting or being impacted by a promotion from the supermarket?   How do promotions impact volume and sales and of course profit?…

In this episode of Pricing College, we discuss whether it makes sense the centralising pricing functions for large companies.   In recent years – we have seen multinationals seek to centralise pricing in certain cities – i.e. a centre of excellence – and have even see…

In this episode of Pricing College – we discuss how much pricing professional salary from analysts to pricing directors.   Will it make you jealous, proud or whet your appetite for a promotion?     Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts…