Are Regulations For Prices In The Digital Realm Underway? 🧑🏼⚖️
Pricing anomalies in numerous ecommerce sites are making headlines, with experts criticising an eCommerce platform and legal actions filed recently against game developers in California — both for misleading pricing and discounts. A shift towards more regulated pricing may be taking place. How can your company…
Rail Freight Case Study: How to Model a Profitable logistics Price Increase 🚛
Exciting times are ahead for freight logistics firms; with potential size of prize from price improvement forecasted to increase revenue by 2 to 4 percent, or 30 to 60 percent increase in operating profit for those that can turn data into high $ value pricing insights….
The Ultimate Guide to Maximising the Benefits of Dynamic Revenue Pricing Strategy 🌈
Dynamic pricing is among the most captivating concepts that have swept the eCommerce sector. Although companies are not wholly new to the tactic, the popularity of this pricing strategy is strongly linked to new eCommerce developments. Customer behaviours are changing. More and more people are choosing…
Jewellery Digital Marketing Campaigns: Jewellery Industry’s Best Strategy 💍
The jewellery industry is thriving despite the crisis we are currently facing. What do you think are the contributing factors that are making them flourish regardless of the pandemic? Has jewellery digital marketing campaigns got something to do with the continuous growth of the business? …
Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value ⏱️
The way your business articulates the profit value it generates is the number one indicator of business growth. It affects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer value. Thus, many find it a…