In this episode of Pricing College – we look at the recorded music industry and the pricing model.   We discuss Spotify and what a lack of live concerts is doing to revenues in the Covid restrictions era.   What can bands and artists do?  …

In the first episode of 2021 – we discuss cruise pricing strategy in 2021.     Clearly given the continuing restrictions on everyday life in 2021 -whether you will ever sail on that cruise is doubtful – and if you do – will it be the way…

In this episode of Pricing College we stray into an area we do not look at – asset pricing. House prices are one thing most people have a view on.   We discuss how changing interest rates – really reflect lifetime cost of ownership and payment…

In this episode of Pricing College – Aidan and Joanna discuss the common psychological scenario – where the seller says thank you – and sometimes in a B2B environment – the procurement team almost seek to grandstand over the seller. Why people do think that the…

In this episode of Pricing College, we ask has unbundling gone too far.   We discuss the travel and hotel industry – and give the example of Ryanair.   Unbundling can be a great strategy for segmentation – but sometimes we just want the full service!…