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When it comes to pricing – we know that people want great results from day 1. However – what do […]

In this episode of Pricing College – we discuss what a marketer should know about pricing. Fundamentally, we believe they

Many companies in 2020 say they practise revenue management but do they really?   We ask are many of them

In this episode of Pricing College – we continue to look at revenue management. You may have heard that airlines

In this episode of pricing college – we take a look at revenue management and ask if your business really

We know that our listeners are interested in pricing, revenue management and boosting profits – but how many people really

In Lady Windemere’s Fan, Oscar Wilde had Lord Darlington quip that a cynic was ‘a man who knows the price

In this episode of Pricing College – we cover the trend for many manufacturers of food products to produce very

When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too