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In this episode of Pricing College  – we discuss why so many companies do not practise or ignore value-based pricing. […]

In this episode of Pricing College – we look at the recorded music industry and the pricing model.   We

In the first episode of 2021 – we discuss cruise pricing strategy in 2021.   Clearly given the continuing restrictions on

In this episode of Pricing College we stray into an area we do not look at – asset pricing. House

In this episode of Pricing College – Aidan and Joanna discuss the common psychological scenario – where the seller says

In this episode of Pricing College, we ask has unbundling gone too far.   We discuss the travel and hotel

In this episode of Pricing College – we discuss how supermarket promotions work – and what suppliers need to know.

In this episode of Pricing College – we discuss how much pricing professional salary from analysts to pricing directors.  

In this episode of Pricing College, we discuss whether it makes sense the centralising pricing functions for large companies. In

In this episode of pricing college – we discuss what price optimisation is and where to start.   This is