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In today’s episode, Joanna and Aidan discuss how retail industries provide a better customer experience. How is it applicable to […]

In today’s episode, Joanna and Aidan discuss the return of inflation and how it impacts your price rise strategy in

In this episode of Pricing College – we talk about Mercedes-Benz’s fixed pricing model. What it is and how they’re

In this episode of Pricing College, we take a look at cigarette pricing strategy and ask what the Marlboro man

In this episode of Pricing College, we discuss the new Australian Federal Government plan to boost domestic tourism by 50%.

In this episode of Pricing College – we discuss what impact a cashless society will have on pricing. Will it

In this episode of Pricing College  – we discuss why so many companies do not practise or ignore value-based pricing.

In this episode of Pricing College – we look at the recorded music industry and the pricing model.   We

In the first episode of 2021 – we discuss cruise pricing strategy in 2021.   Clearly given the continuing restrictions on

In this episode of Pricing College we stray into an area we do not look at – asset pricing. House