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In this episode – we discuss whether the business model and pricing strategy of Netflix will let it prosper in […]

In this episode of Pricing College – we discuss how Hollywood studios used to discriminate based on willingness to pay (movies

In this episode of Pricing College – we talk about what to do when someone just has to have a

In this episode of Pricing College – we ask are there new magic numbers (better numbers than 99c) out there

In this episode of Pricing College – we look at the concept of magic numbers and using 99c (99c and

In this episode of Pricing College we look at the importance of branding for retail products  – and we look

In this episode of Pricing College – we discuss why Coca Cola did not increase their pricing (Coke flat pricing)

In this episode of Pricing College – we discuss the suggestion that Coca Cola considered altering prices depending on the

In this episode of Pricing College – we discuss why it is so vital to really plan out a pricing

In this episode of Pricing College – we discuss the potential problems when you only have one person in a