Jewellery Digital Marketing Campaigns: Jewellery Industry’s Best Strategy
The jewellery industry is thriving despite the crisis we are currently facing. What do you think are the contributing factors […]
Search Results for: podcast
Value Based Pricing: The Power of Being Value Based If You’re a Cost Plus Business
When we speak of pricing strategies, there are a lot of concepts that come to our minds. Competitive pricing, price
How A Value Based Positioning Strategy Can Help Improve Your Brand’s Success ✔️
Brand positioning is a process aimed at identifying how your customers perceive your brand. More than selling products, you’re selling
Explaining Why B2B Pricing Is So Complex With Strategy Examples
Why is B2B pricing so complex? The short answer is because B2B businesses are complex: Right down to the product,
How To Develop Top-Notch Luxury Car Sales Marketing Strategies
In recent years, we’ve seen undeniable growth in the luxury car market. You might be a luxury car company executive
What Is A Digital Marketing Plan? Align Digitalisation To Your Pricing Models 🤖
Can a digital marketing plan disrupt your pricing model? How will it increase the value and brand of your company?
The Dangers of Price Transparency When Trying To Use A Customer Value Pricing Strategy
There’s no doubt that finding the right pricing for your product is key to maximising your margins and ensuring that
Is Dynamic Pricing An Excellent Example Of Restaurant Pricing Strategy?
How would customers react if the prices of their favourite restaurant foods changed from time to time? This is a
Why Bad Cost Evaluation Messes Up Strategic Pricing For Mid Sized Businesses
Pricing and cost evaluation are major areas to optimise for midsize businesses, compared to small businesses. Smaller companies have a
Can Retailers Use Sales And Promotions When Raising Their Prices? 🧮
Retailers are becoming more adept at maximising profits through pricing. List-Price Synchronisation (PILPS), for example, is a new price rise