Commercial Focus: Customers Hate Businesses That Only Think About Money
Who hates having to buy from a business that only cares about how much money they can extract from you? Commercial focus or awareness talks about understanding the strengths and weaknesses of a business in relation to how it gains profit, customer satisfaction, and the biggest…
What Coca-Cola Teaches Us About Price Acceptance And Innovative Pricing Strategies
Coca-Cola is not only a brand that’s overcome longevity, it’s also managed to become one of the most iconic and ubiquitous names in the world. This is due to their unique pricing and ability to navigate price acceptance. We previously covered the interesting history of Coke…
Pricing Science: The Secret to How Big Businesses Unlock Their Pricing Power
The science of pricing: Louis Pasteur once declared: “Science knows no country, because knowledge belongs to humanity, and is the torch which illuminates the world.” The same scientific and human principles hold true for the pricing discipline. Businesses with high-performance pricing teams have repeatedly seen the…
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
Cost Plus Pricing: How to Use Cost Based Pricing In Marketing 🌺
Cost-plus pricing or cost-based pricing – a fixed sum or a percentage of the total cost of creating a product is added to its selling price. >Download Now: Free PDF A Capability Framework for Pricing Teams In the pricing and revenue management community, the…
