The first crucial step to your strategic marketing management process is finding your target customer. Without properly identifying the customer base that you want to sell your product or service to, your marketing and sales strategies won’t be convincing. This is because everything you must put…

Pricing is one of the most important aspects of a business, yet it is an area that can often be overlooked. How a company values its pricing department can make or break profitability, especially when market slowdowns and economic disasters turn traditional predictable pricing mechanisms on…

As traditional market formats change, businesses begin to struggle with their approaches to pricing services or Equipment as a Service. This is especially true for business-to-business or B2B companies, which has seen technological advancements completely rewrite standards. Moving from traditional product pricing to SaaS and EaaS…

Markets move at a rapid pace and new technology is constantly being introduced. Unfortunately, many sales teams get left behind because they fail to update their sales pursuit strategy. B2B sales teams need to step up in order to get past the scrutinizing eyes of procurement…

Building your business-to-business sales strategy is one of the most fundamental things you can do to ensure growth and success. However, the current economic landscape has been evolving at an incredible pace. Technology and tech-savvy procurement have been completely rewriting structures. Procurement teams are coming to…