Psychology selling techniques are the basis for consumer spending. We all are consumers. We buy different things according to our purchasing power and our preference. This is where the philosophy of ‘persuasion’ can have a major effect on what we buy.   >Download Now: Free PDF…

It’s undeniable that every customer wants a good deal. A buyer always tries to get the “best price.” Thus, when sellers are asked for the best price, oftentimes, they are caught off guard and don’t exactly know how to respond to what’s your best price.  …

Did you know that it is more common for Australian businesses to undercharge their customers for new consumer products than overcharge them? That’s right, the majority of Australian businesses believe (either consciously or subconsciously) that the best pricing strategy for new products is to go low…

What keeps customers happily buying more from our businesses as they go about their busy lives? Do customers really spend more money with us simply because we focus their attention on lots of low-priced products? Or is there a unique offer value configuration or price bundling…