Build a
Value Culture

PRICING COLLEGE PODCAST SERIES

IMPROVING PRICING TO DRIVE PROFITABLE REVENUE GROWTH

Drive Pricing Transformation Through Your Teams

Most pricing problems are not analytical. They are organisational.

Your pricing rules make sense on paper. They fail in real decisions.

Your teams work hard on pricing. They are not always equipped to challenge it.

You assume your pricing function is fit for purpose. Most are not.

You hire smart people. Then place them into systems that limit their impact.

Where Pricing Breaks

Pricing does not break in spreadsheets.
It breaks in the decisions you justify as reasonable.

This is where we start.

Commodities and cost
volatile businesses

You explain margin loss as market-driven, while recovering cost too slowly, and avoiding price moves, you know some customers would accept

B2B industrial
manufacturing

You approve deals that feel commercial in isolation and realise too late that they have reset expectations across the rest of the business.

B2B distribution and
engineered products

You trust price lists and discount matrices, while overrides, transparency and complexity decide what customers actually pay.

Consumer
and FMCG

You add products, run promotions and grow volume, then struggle to explain why net price keeps going backwards.

Online and SaaS
subscription businesses

You optimise for acquisition, discount to grow ARR, and assume pricing can be fixed later, while churn expansion and unit economics quietly do the damage.

Services and
contract pricing

You win contracts and roll renewals forward, telling yourself that margin will improve over time, even though the economics were locked in from the start.

We are Taylor Wells

Taylor Wells works with organisations where pricing really matters and is no longer behaving the way leadership expects.

We are brought in when pricing becomes uncomfortable.
Too complex. Too political. Too hard to unwind.

We start with a diagnosis.
Not to prove anyone wrong.
But to show where pricing is actually working and where it is quietly failing.

We work with your pricing, sales, commercial, and HR teams, not around them.
We build capability and operating model that survives pressure.

THIS WEEK

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Industries we work with

  • PLASTICS MANUFACTURING >
  • WHOLESALE & DISTRIBUTON >
  • AUTOMOTIVE PARTS (WHOLESALE & RETAIL) >
  • FMCG / RETAIL >
  • CHEMICALS MANUFACTURING >
  • MEDICAL TECHNOLOGIES >
  • OIL & GAS (B2B & B2C) >
  • PET RETAIL >

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