PRICING COLLEGE PODCAST SERIES
IMPROVING PRICING TO DRIVE PROFITABLE REVENUE GROWTH
Drive Pricing Transformation Through Your Teams
Most pricing problems are not analytical. They are organisational.
Where Pricing Breaks
Pricing does not break in spreadsheets.
It breaks in the decisions you justify as reasonable.
This is where we start.
We are Taylor Wells
Taylor Wells works with organisations where pricing really matters and is no longer behaving the way leadership expects.
We are brought in when pricing becomes uncomfortable.
Too complex. Too political. Too hard to unwind.
We start with a diagnosis.
Not to prove anyone wrong.
But to show where pricing is actually working and where it is quietly failing.
We work with your pricing, sales, commercial, and HR teams, not around them.
We build capability and operating model that survives pressure.
We are brought in when pricing becomes uncomfortable.
Too complex. Too political. Too hard to unwind.
We start with a diagnosis.
Not to prove anyone wrong.
But to show where pricing is actually working and where it is quietly failing.
We work with your pricing, sales, commercial, and HR teams, not around them.
We build capability and operating model that survives pressure.
THIS WEEK
Latest Taylor Wells articles
What the Mobil Case Really Says About Setting a Fair Fuel Price 🦕
Mobil New Zealand’s head office is currently before the High Court following legal action by…
Valuable Takeaways from Walmart’s Pricing Strategy Playbook 💡
Businesses are under pressure to maintain profitability while managing rising costs. Walmart’s Q2 2025 results…
How to Use Price Framing to Improve How Customers See Value 🥕
Supermarkets across Australia are facing mounting pressure from customers who are worried about costs. Against…
Lessons from Macy’s Pricing Playbook for This Holiday Season 🧑🏻🎄
Many retailers, including Macy’s, enter this holiday season with a mix of optimism and caution….

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PARTNERSHIPS
Industries we work with
- PLASTICS MANUFACTURING >
- WHOLESALE & DISTRIBUTON >
- AUTOMOTIVE PARTS (WHOLESALE & RETAIL) >
- FMCG / RETAIL >
- CHEMICALS MANUFACTURING >
- MEDICAL TECHNOLOGIES >
- OIL & GAS (B2B & B2C) >
- PET RETAIL >

