Professional service firms provide specialised expertise. Because of this, offerings can be profitable. However, in some cases due to limitations in these kinds of pricing structures, gross margins can be difficult to expand. Revenue may stagnate and growth may be difficult. Fortunately, this isn’t the be-all-and-end-all-be-all….

The first crucial step to your strategic marketing management process is finding your target customer. Without properly identifying the customer base that you want to sell your product or service to, your marketing and sales strategies won’t be convincing. This is because everything you must put…

Pricing is one of the most important aspects of a business, yet it is an area that can often be overlooked. How a company values its pricing department can make or break profitability, especially when market slowdowns and economic disasters turn traditional predictable pricing mechanisms on…

As traditional market formats change, businesses begin to struggle with their approaches to pricing services or Equipment as a Service. This is especially true for business-to-business or B2B companies, which has seen technological advancements completely rewrite standards. Moving from traditional product pricing to SaaS and EaaS…