Do Price Match Guarantees Increase or Decrease Selling Prices? 🏷 Podcast Ep. 32
In this episode of Pricing College – we discuss the concept of price match guarantees. On first inspection – you would think a price match guarantee will reduce prices – as you match a competitors price. In reality – there is evidence that they…
Pricing Models For Services: Best Guide to Equipment as a Service Model
The equipment manufacturing industry is undergoing a radical paradigm shift with its pricing and selling approach, which involves Equipment as a Service (EaaS) and pricing models for services. In basic terms, this means traditional manufacturing industries are now introducing pricing models for services as opposed to…
What is a Loss Leader? 🛒Podcast Ep. 31
In this episode of Pricing College we discuss the concept of a loss leader. You may be aware of supermarkets and similar businesses selling very common or staple items at very low – or even loss making prices. We discuss the rationale or this…
How To Create A Good Pricing Structure In 5 Easy Steps 👣
A major development in Australian business recently is re-designing a more sophisticated pricing structure to collect more revenue across different customer and price segments without losing volume or margin. The reason why more companies are choosing to re-design their price structures now (more than ever)…
These are The Skills for a Great Pricing Manager! 👨⚖️ Podcast Ep. 30
In this episode of Pricing College, Joanna and Aidan discuss what sort of skillset a great pricing manager or leader should have. Whilst not saying one needs to have all the skills mentioned – pricing is a very varied discipline. Numerate, driven, smart, good…