In this episode of Pricing College – we continue to look at revenue management. You may have heard that airlines can sometimes sell tickets at very low prices – and that it makes sense. Can an airline sells a ticket at $1? Is it profitable?  …

In this episode of pricing college – we take a look at revenue management and ask if your business really requires complex IT systems for revenue management.   Many companies are not at the pricing maturity to fully take advantage of a system of this nature….

We know that our listeners are interested in pricing, revenue management and boosting profits – but how many people really work as dedicated pricing professionals in Australia.   The answer is not very many at all.   Aidan and Joanna try to estimate the actual number….

In Lady Windemere’s Fan, Oscar Wilde had Lord Darlington quip that a cynic was ‘a man who knows the price of everything and the value of nothing.‘ As with so much of what Wilde wrote or said, it’s more than just a nice turn of phrase…