How much should a CEO know about Pricing? 👨💼 Podcast Ep. 63
As they say – a fish rots from the head down – and if a CEO is not on board with a pricing project it is doomed to failure. What should a CEO know about pricing – and we do not suggest they should get…
Can you Start Optimising Prices Immediately? 💸 Podcast Ep. 62
When it comes to pricing – we know that people want great results from day 1. However – what do you need to do first before trying optimising prices. Should you optimise – before you fix issues and build a strategy? Listen on…
What should a Marketer know about Pricing? 📚 Podcast Ep. 61
In this episode of Pricing College – we discuss what a marketer should know about pricing. Fundamentally, we believe they should be willing and able to work effectively with pricing. To be honest – this happens too infrequently. Listen on Apple Podcasts…
Price Transparency: Why you Should Tell Customers about Price Increases 💰
All industries regularly change up their pricing to keep up with demand and supply changes. Changing customer tastes and preferences also gives opportunities for some brands to maximise their pricing capability. But not all companies are able to have price transparency with their increases. >Download Now:…
Are you really doing Revenue Management? 🤔 Podcast Ep. 60
Many companies in 2020 say they practise revenue management but do they really? We ask are many of them really doing traditional pricing management and strategy? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon…