Why companies ignore Value Based Pricing ❓ Podcast Ep. 84
In this episode of Pricing College – we discuss why so many companies do not practise or ignore value-based pricing. We discuss that value-based pricing is difficult but very rewarding – and explain that many companies are not developed enough to truly pursue this systematic…
The future of the Recorded Music Industry 🎶 Podcast Ep. 83
In this episode of Pricing College – we look at the recorded music industry and the pricing model. We discuss Spotify and what a lack of live concerts is doing to revenues in the Covid restrictions era. What can bands and artists do? …
Importance Of Pricing Strategy in Preventing High Price Sensitivity 🏋️
Technological advancement has led many of us to be glued to our phones. More than a luxury, they are becoming a necessity — whether it’s for work, staying connected with our loved ones, shopping, booking a ride, or even something as simple as reading the news….
Cruise Pricing Strategy in 2021 🚢 Podcast Ep. 82
In the first episode of 2021 – we discuss cruise pricing strategy in 2021. Clearly given the continuing restrictions on everyday life in 2021 -whether you will ever sail on that cruise is doubtful – and if you do – will it be the way…
What has Pricing to do with House Prices? 🏡 Podcast Ep. 81
In this episode of Pricing College we stray into an area we do not look at – asset pricing. House prices are one thing most people have a view on. We discuss how changing interest rates – really reflect lifetime cost of ownership and payment…