If you have ever seen Field Of Dreams with Kevin Costner – you will know the saying – build it and they will come. This often seems to be the approach of many companies, operations drive pricing – where they build a product and then simply…

Apple is one of the biggest companies in the world. In this episode of Pricing college – we discuss what we really like about the Apple pricing model.   We cover value-based pricing, the ecosystem and customer loyalty and also barriers to competition.   Listen on…

In this episode of Pricing College – we discuss whether there are any good courses at schools, colleges or universities that really cover pricing strategy in a useful way.   Many courses are as subsectors of marketing – but are there any courses we would recommend?…

In this episode of Pricing College – Aidan and Joanna discuss what a lightbulb or eureka moment is in pricing.   This is when you actually realise what pricing is and can be – and that it is so much more than cost-plus in a spreadsheet….

  In this episode, Aidan and Joanna discuss why business intelligence and good data management systems are vital for pricing.   If you can not measure, analyse and slice and dice numbers – it will almost be impossible to perform worthwhile pricing work and optimisations.  …