What is Solution Selling for your Sales Team?
It is becoming increasingly difficult for sales teams to make a high margin sale. Gone are the days of a slick pitch or presentation to customers. This leads us to ask what is solution selling and how can your sales team make the most out of…
How Inflation Impacts Price Rise Strategy in 2021 📈 Podcast Ep. 89
In today’s episode, Joanna and Aidan discuss the return of inflation and how it impacts your price rise strategy in 2021. How does inflation affect businesses and consumer purchasing power? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen…
Mercedes- Benz Fixed Pricing Model 🚗 Podcast Ep. 88
In this episode of Pricing College – we talk about Mercedes-Benz’s fixed pricing model. What it is and how they’re going to execute this in the Australian market? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher…
The Murky World Of Cigarettes Pricing 🚬 Podcast Ep. 87
In this episode of Pricing College, we take a look at cigarette pricing strategy and ask what the Marlboro man can tell us about marketing now that he is basically banned. We look at the tax collection role cigarette companies now play. …
Will Subsidies Boost Demand for Domestic Tourism? ✈ Podcast Ep. 86
In this episode of Pricing College, we discuss the new Australian Federal Government plan to boost domestic tourism by 50%. Will subsidies boost demand for domestic tourism? Is pricing the major driver of domestic tourism nowadays in a post-COVID world—or is it the rationale expectation…