How FMCG Firms Can Get Their Price Pack Architecture Right Using Analytics 🥫
In the face of economic uncertainty, is there anything more important for FMCG companies than getting their pricing right? Most likely not. We say this because while the majority of products in this market are in strong demand, every customer’s willingness to pay and value drivers…
How FMCG Revenue Management Can Capture Value Faster 🍉
It’s time to raise the bar in Revenue Growth Management (RGM) in Fast Moving Consumer Goods (FMCG) or else risk losing 4 – 9 additional percentage points in return on sales. But what, how and where should RGM teams start? What is the best approach in…
Pricing Advice for Start-Ups 🏢 Podcast Ep. 113
In today’s episode, we want to explore the world of startups and I supposed at Taylor Wells we got asked or approach by quite a few startup businesses and the early stages of development with questions about pricing advice and pricing strategy and how start-ups should…
Can pricing save the cinema and movie theatre industry 🍿 Podcast Ep. 112
Often at Pricing College, we find new ways to show that we live in the past. And so today we are going to talk about cinemas, cinema pricing, and I predict somebody will say movies are not as good as they were in the old days….
How To Develop An Effective Adaptation Price Strategy During Inflation 🏷️
It has been a challenging time for the past two years with the shortages in supply exacerbated by the fact that we’re emerging from 2 years of the Covid-19 pandemic, a cold winter spell, the Ukrainian war, and the effects of geopolitics that worsen the prices…