Centralising Pricing Functions for Large Companies Podcast Ep. 77
In this episode of Pricing College, we discuss whether it makes sense the centralising pricing functions for large companies. In
Search Results for: value based pricing
Why Use Cost Plus Pricing? Is it a Smarter Choice for Startups? ↗️
Among the most central aspects of any startup is pricing. Are you thinking about what would be the best pricing
How to Recapture your Price-conscious Customers Using Tactical Pricing 🕵️♀️
As competition heightens, more businesses are falling into the commoditisation trap. The shift and focus move from marketing strategies, product/technological
What makes a Great CFO when it comes to Pricing? Podcast Ep. 72
Many CFO loves the numbers – and that often includes pricing. We have seen CFOs sign off on all pricing
Issues of Cost Plus Pricing in the Forex Market Podcast Ep. 73
In this episode, we discuss the forex market and how that really highlights common issues with cost-plus pricing. The
What Happens when Operations drive Pricing? Podcast Ep. 70
If you have ever seen Field Of Dreams with Kevin Costner – you will know the saying – build it
Apple’s Pricing Model Podcast Ep. 69
Apple is one of the biggest companies in the world. In this episode of Pricing college – we discuss what
You need the Right Numbers for Pricing! Podcast Ep. 66
In this episode, Aidan and Joanna discuss why business intelligence and good data management systems are vital for pricing. If
Why Zone Pricing can be a Bad Idea! Podcast Ep. 65
In this episode of Pricing College, we ask why charging customers more or less based on their location – i.e.
How much should a CEO know about Pricing? Podcast Ep. 63
As they say – a fish rots from the head down – and if a CEO is not on board