Why Coke Kept Flat Pricing for 75 years! Podcast Ep. 44
In this episode of Pricing College – we discuss why Coca Cola did not increase their pricing (Coke flat pricing) […]
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Why Tenders Destroy Value and Your Will to Live! Podcast Ep. 37
In this episode of Pricing College Aidan and Joanna talk about tender – and why they often destroy value, and
Is Competitor Based Pricing Sensible? 🧐 Podcast Ep. 36
It of course seems to make sense – that you should check on what your competitor is charging – and
Pricing Models For Services: Best Guide to Equipment as a Service Model 🚚
The equipment manufacturing industry is undergoing a radical paradigm shift with its pricing and selling approach, which involves Equipment as
These are The Skills for a Great Pricing Manager! ️ Podcast Ep. 30
In this episode of Pricing College, Joanna and Aidan discuss what sort of skillset a great pricing manager or leader
Importance of Pricing Policy Against Damaging Practices 🧭
As consumers, discounts can seem like an attractive thing. But as business owners, discounting practices can be damaging to your
Can Pricing Save a Bad Business Model? Podcast Ep. 27
In this episode of Pricing College – Aidan and Joanna discuss whether a pricing guru and a great pricing strategy
What is Loss Aversion in Pricing? ️ Podcast Ep. 25
In this episode – we look at the concept of loss aversion. It is an old saying in gambling –
What Can We Learn from Restaurant Menu Pricing? Podcast Ep. 23
In this episode of Pricing College, we celebrate getting back to restaurants and what tricks of the trade you learn
5 Value Drivers to Consider When Selling Podcast Ep. 17
In this episode of Pricing College – Joanna and Aidan talk about 5 value drivers to consider when selling anything.