Search Results for: value based pricing

In this episode, we discuss the forex market and how that really highlights common issues with cost-plus pricing.   The […]

If you have ever seen Field Of Dreams with Kevin Costner – you will know the saying – build it

Apple is one of the biggest companies in the world. In this episode of Pricing college – we discuss what

In this episode, Aidan and Joanna discuss why business intelligence and good data management systems are vital for pricing. If

In this episode of Pricing College, we ask why charging customers more or less based on their location – i.e.

As they say – a fish rots from the head down – and if a CEO is not on board

In this episode of Pricing College – we discuss what a marketer should know about pricing. Fundamentally, we believe they

We know that our listeners are interested in pricing, revenue management and boosting profits – but how many people really

In this episode of Pricing College – we discuss about bubbles and why we do not really discuss speculation, investment

In today’s episode of Pricing College – we discuss how brands can help with pricing segmentation and how it can