In this episode of Pricing College – we discuss how supermarket promotions work – and what suppliers need to know.   Is your brand benefitting or being impacted by a promotion from the supermarket?   How do promotions impact volume and sales and of course profit?…

In this episode of Pricing College, we discuss whether it makes sense the centralising pricing functions for large companies.   In recent years – we have seen multinationals seek to centralise pricing in certain cities – i.e. a centre of excellence – and have even see…

In this episode of Pricing College – we discuss how much pricing professional salary from analysts to pricing directors.   Will it make you jealous, proud or whet your appetite for a promotion?     Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts…

In this Episode of Pricing College – we talk about talking! What should you say and how should you describe pricing when talking to various stakeholders like sales, marketing, finance etc – or even the CEO.   The reality is that not everyone gets pricing the…

In this episode of pricing college – we discuss what price optimisation is and where to start.   This is different to pricing strategy – and is a more numeric, data driven topic requiring specialist skill sets.   We run through the basics      …