Apple’s Pricing Model Podcast Ep. 69
Apple is one of the biggest companies in the world. In this episode of Pricing college – we discuss what […]
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What is the Pricing “Eureka” Moment? Podcast Ep. 67
In this episode of Pricing College – Aidan and Joanna discuss what a lightbulb or eureka moment is in pricing.
You need the Right Numbers for Pricing! Podcast Ep. 66
In this episode, Aidan and Joanna discuss why business intelligence and good data management systems are vital for pricing.
Why Zone Pricing can be a Bad Idea! Podcast Ep. 65
In this episode of Pricing College, we ask why charging customers more or less based on their location – i.e.
What Approaches can we Learn from SAAS? Podcast Ep. 64
More and more services for businesses and consumers are delivered as SAAS – Software As A Service. What common trick
How much should a CEO know about Pricing? Podcast Ep. 63
As they say – a fish rots from the head down – and if a CEO is not on board
Can you Start Optimising Prices Immediately? Podcast Ep. 62
When it comes to pricing – we know that people want great results from day 1. However – what do
What should a Marketer know about Pricing? Podcast Ep. 61
In this episode of Pricing College – we discuss what a marketer should know about pricing. Fundamentally, we believe
Are you really doing Revenue Management? 🤔 Podcast Ep. 60
Many companies in 2020 say they practise revenue management but do they really? We ask are many of them
Can an Airline really Sell a Ticket for $1? ✈ Podcast Ep. 59
In this episode of Pricing College – we continue to look at revenue management. You may have heard that airlines