Psychological Pricing Strategy Advantages and Disadvantages 🖼️
Some believe that price is simply a matter of perception. Nevertheless, whether you are a startup or a long-established company, pricing remains one of the most complex tasks. Pricing managers look for ways to keep their businesses profitable and even thrive in times of economic…
Certified Pricing Professional: All You need To Know About Hiring Pricing Candidates 🧔 🧍
One of the initial steps in our TeamBuilding process is to evaluate the pricing capability of a wide and varied mix of people. They are certified pricing professionals and leaders across many different industries, global regions, businesses and operational models. >Download Now: Free PDF…
Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value ⏱️
The way your business articulates the profit value it generates is the number one indicator of business growth. It affects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer value. Thus, many find it…
Why is Shrinkflation Happening in Cereals Manufacturing 🌾
Why is shrinkflation happening? This pricing tactic is a pressing challenge confronting Australian cereal manufacturers at the moment. Shrinkflation, marked by reducing product sizes while either maintaining or increasing prices, has provoked skepticism among consumers. It is crucial for businesses to promptly address this issue…
How Supermarkets Can Utilise A Loyalty Programme To Gain Customer Trust 🥐
A pricing controversy has emerged in the supermarket business, centring on the loyalty programme strategies of retail giants Tesco and Sainsbury’s. This scenario prompts a closer examination of the challenges and controversies associated with loyalty pricing strategies. As we explore this landscape, we’ll uncover the…
