Learning From Nike’s Positioning Segmentation and Targeting in Marketing 👟
Nike is arguably one of the most iconic brands in the world, next to other giants like Apple, Mcdonald’s, and […]
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Are Cigarette Price Increases Driving Your Customers Away? 💨
If you’re a business selling cigarettes in Australia, you’ve likely felt the strain of rising taxes and fluctuating prices. A
Why Carnival Cruise Ticket Prices Strategy Stands Out ⚓️
Cruise line pricing is a puzzle many professionals struggle to solve. If you’ve ever questioned why fares seem high or
Why Are Mobile Phone And Broadband Internet Contract Prices Rising? 📟
With increasing pricing allegations in businesses, it is more important than ever that companies take appropriate steps to ensure they
The Truth Behind the Recent McDonald’s Fast Food Price Increases 📈
Recently, McDonald’s Australia has increased the price of some of its most popular fast food menu items, causing quite a stir.
Dynamic Pricing Isn’t the Golden Goose You Think It Is 🐥
Dynamic pricing seems like a perfect solution for businesses that want to maximise profits. The system allows prices to adjust
Price Increase Justification Strategies to Build Customer Trust 🧯
Price justification scrutiny is a common part of doing business. All companies face it at some point. In Australia, this
Can Retailers Successfully Combine Value-Based Pricing with AI Tools? 🤖
Retailers are using AI pricing tools more and more to improve their competitive pricing strategies. AI tracks competitors’ prices in
The Key to Effective Utilisation of Pricing Solutions in Insurance Companies ⚗️
Insurance pricing is changing fast as digital transformation reshapes the industry. Pricing solutions like big data and AI are driving
What Businesses Can Learn From Walmart’s Pricing Strategy Backlash 🏷️
Innovating pricing practices are essential for businesses to maintain competitiveness in today’s dynamic market. This is exemplified by the new