Why Your Dynamic Pricing Algorithm Might Be Turning Off Customers 🐛
Most businesses today see AI as a smart investment. It promises precision, efficiency, and a better customer experience. With more data than ever before, many believe that using a dynamic pricing algorithm will deliver faster growth and higher margins. But recent evidence tells a different story….
Why You Shouldn’t Hire Pricing Managers That Say They’re Price Experts 🍈
Real price experts are very hard to find. They are not ten a penny. They’re actually an extremely rare group within the Australian and global talent market. When I say price expert, I mean world-class price experts with over 10+ years’ dedicated pricing experience and individual…
Are Fast Food Menu Prices Rising Faster Than the Value They Offer? 🥬
McDonald’s used to mean reliable burgers at reliable prices. These days, things are different. Sales are slipping. Prices keep climbing. And customers are questioning the value. Recently, McDonald’s reported a rare global sales drop. In Australia, fast food menu prices have surged — a small Big Mac…
How Adaptive Planning in Pricing Helps Retailers Stay Profitable 🎨
Some business leaders still rely on the same pricing playbook year after year. They update it annually and leave it at that—until a shock hits. Tariffs rise. Costs surge. Demand shifts. Suddenly, pricing is out of step with the market. The result? Shrinking margins, lost competitiveness,…
Pricing Power – Objectives and Policies: Why Private Equity Should Hire More Pricing Managers
The currently untapped opportunity presented to private equity of a pricing optimisation role is huge. We believe pricing will become an increasingly common lever for PE companies to maximise value. As a leading lever to achieve “quick wins” in profitability, pricing is a hot topic for PE companies right now.
