Why Cost Cutting Sometimes Cuts Corners on Price Integrity ✅
You don’t often hear customers talk about pricing staff. But when pricing goes wrong, they talk loudly—and they talk everywhere. Online, in store, to regulators, to each other. One wrong price tag can do more damage to trust than a faulty product. And yet, in cost-cutting…
How to Nail a SaaS Pricing Model Shift Without Sparking Backlash 🧪
Let’s be honest—changing your SaaS pricing model is one of the riskiest moves a business can make. It’s not just about what you charge, but how you communicate it. One wrong step can turn loyal users into loud critics. But when done with care, the same…
The Price of Trust: Why Fairness Will Define the Future of AI-Powered Pricing in Australia 🧱
1. The Pricing Automation Paradox: When Pricing Gets Smarter, Humans Must Get Wiser AI and algorithmic pricing promise efficiency, precision, and margin gains. But without a clear pricing automation framework, they also risk alienating customers and damaging brand equity if perceived as exploitative. This isn’t…
Streaming Platforms Must Rethink Their Prices and Payment Structures 💵
A musician pours their heart into an album. A filmmaker crafts a masterpiece for years. A content creator builds a loyal audience with engaging videos. But when royalty payments arrive, they’re barely enough for a coffee. Meanwhile, the platform thrives with record profits, and consumers enjoy…
The Value Based Pricing Approach That’s Driving Ferrari’s Global Edge 🦁
One of the world’s most prestigious carmakers, Ferrari, faces rising costs from tariffs and trade tensions. But instead of slashing prices to stay competitive, Ferrari does something bold—it raises prices on its ultra-luxury models by up to 10%. At the same time, it keeps prices steady…
