The Price of Ads During Super Bowl Keep Rising but There’s a Lesson in It 🏈
In 1967, the price of 30-second ads during the first Super Bowl was around $37,500. Fast forward to 2025, and […]
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Is Your Pricing Methodology and Execution Strategy Holding You Back? 🔣
Pricing methodology is often seen as tricky, especially when trying to understand what goes behind it. Many business executives and
Hotels Using Location-Based Pricing Are Playing a Risky Game 🗺️
A guest books a room at your hotel for a long-awaited holiday. They find a great deal, only to discover
How Modern CFOs Are Revolutionising Pricing Strategy Frameworks 🏦
A company struggles to find the sweet spot for its pricing strategy framework. Sales complain prices are too high. Finance
Can Business Value Management be Enhanced by Intangible Assets? ⭐️
When making a business value management for a company, it is important to know all its assets and liabilities to
Could Surveillance Pricing Be Breaking the Law in Australia? 🕵️♀️
As an online retailer, your goal is simple: stay competitive, attract customers, and increase sales. However, with the rise of
What SaaS Companies Can Learn from Microsoft 365 Copilot Pricing 🧑🏼✈️
As Microsoft makes waves with its new pay-as-you-go pricing model for Microsoft 365 Copilot, tech companies—especially those considering or already
Why You Need to Integrate Data Insights Into Your Business Models 🗂
Most businesses continue to struggle to combine data analysis and insights into their business strategy and, inversely, match their data
What’s Smart and What’s Not in Samsung’s Pricing Strategy 📂
Samsung’s announcement to freeze prices for its latest Galaxy S25 has sparked interest across the business world. At a time
Is Target’s Pricing Policy a Dealbreaker for Shoppers? 🎯
Recently, Target received criticism for their pricing policy. Customers noticed big price differences between its online and in-store products. One