Psychological Pricing Strategy Advantages and Disadvantages 🖼️
Some believe that price is simply a matter of perception. Nevertheless, whether you are a startup or a long-established company, pricing remains one of the most complex tasks. Pricing managers look for ways to keep their businesses profitable and even thrive in times of economic difficulty….
4 Higher Pricing Strategies That Keep Sales Strong Without Backlash 💫
Raising prices is never easy—especially when your customers are already feeling the pinch. In Australia, where cost-of-living pressures run high, many businesses fear losing trust when costs go up. But the real problem isn’t the higher pricing itself—it’s how it’s handled. When pricing is treated as…
Certified Pricing Professional: All You need To Know About Hiring Pricing Candidates 🧔 🧍
One of the initial steps in our TeamBuilding process is to evaluate the pricing capability of a wide and varied mix of people. They are certified pricing professionals and leaders across many different industries, global regions, businesses and operational models. >Download Now: Free PDF How…
Customer Value Proposition Example: Do This One Thing and Drive Even More Shareholder Value ⏱️
The way your business articulates the profit value it generates is the number one indicator of business growth. It affects your ongoing success in a changing market. Unfortunately, many CEOs and their teams have not been able to contextualise customer value. Thus, many find it a…
Why is Shrinkflation Happening in Cereals Manufacturing 🌾
Why is shrinkflation happening? This pricing tactic is a pressing challenge confronting Australian cereal manufacturers at the moment. Shrinkflation, marked by reducing product sizes while either maintaining or increasing prices, has provoked skepticism among consumers. It is crucial for businesses to promptly address this issue to…
