Insurance Pricing Models – Building a Better Insurance Pricing Process 📊
Today’s insurance pricing models are no longer a cost-plus game. Insurance companies must learn to adapt to new technological, market, and consumer complexities with better, more dynamic pricing if they want to maintain a competitive advantage in the industry. >Download Now: Free PDF How to…
Google’s Big Error and the Lesson for Pricing and Competitive Strategy 🌐
Google agreed to pay A$55 million after the ACCC ruled its exclusivity deals with Telstra and Optus broke competition law. From December 2019 to March 2021, Google paid the telcos a share of its advertising revenue in exchange for making Google Search the only pre-installed option…
How To Shift Your Approaches To Pricing Services For Maximum Profit ⚙️
As traditional market formats change, businesses begin to struggle with their approaches to pricing services or Equipment as a Service. This is especially true for business-to-business or B2B companies, which has seen technological advancements completely rewrite standards. Moving from traditional product pricing to SaaS and EaaS…
Booking.com Backlash Shows How Psychological Pricing Can Backfire 🛎️
Booking.com pricing is now under intense scrutiny, with lawsuits on multiple fronts. Dutch consumers have filed a massive claim over fake discounts, hidden fees, and false scarcity tactics like the infamous “only one room left.” In just one week, 130,000 consumers joined the claim, while 10,000…
The Shift in Brand Pricing Strategies You Need to Know About 🪅
For years, the UK grocery scene painted a clear picture: Aldi was the budget champion, while Marks & Spencer carried the premium badge. Their brand pricing strategy shaped perception. If you wanted the cheapest groceries, you went to Aldi. If you wanted quality and prestige, you…
