Kayo Subscription Pricing Is a Warning for Every Streaming Platform 🏀
Kayo Sports recently lifted its entry-level “Basic” plan from $25 to $30 a month—the first increase since launching in 2018. On the surface, it’s a textbook revenue optimisation move. But this change in Kayo subscription pricing comes at a sensitive time. If around half of Kayo’s…
Is It Time for SaaS Companies to Embrace Usage Based Pricing? 💼
Have you come across the usage-based pricing model for SaaS companies? We know a SaaS business with a strong product and a lean team. But customers are starting to push back. They feel boxed in by the per-seat licensing model. Some teams use the software only…
The Secret to Pricing Rental Property Like a Pro 🪟
Did you know Airbnb bookings dropped for some hosts overnight, just because guests could finally see cleaning fees upfront? That one change in pricing transparency forced thousands of hosts to rethink how they were pricing rental property on the platform. Some cut cleaning fees to…
Shifting from Discount-Heavy Tactics to a Real Value-Based Pricing Strategy 🐝
Lots of businesses rely on discounts to keep sales moving, but when it’s time to shift toward better margins or a more premium brand, pulling back too fast can cause real damage. If you drop the discounts without a clear plan or a solid value-based pricing…
Why Ad Platforms Need Value-Based Digital Advertising Pricing Models 📰
Pricing power delivers value—but misused, it quickly turns into a liability. That’s the clear lesson from REA Group’s ongoing digital advertising pricing controversy. The Australian Competition and Consumer Commission (ACCC) is now investigating whether REA’s listing fees—which have increased nearly 50-fold over the past 15 years—signal…
