What the Mobil Case Really Says About Setting a Fair Fuel Price 🦕
Mobil New Zealand’s head office is currently before the High Court following legal action by the Commerce Commission. The regulator […]
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Pricing And Marketing Strategy For Affordable Luxury Goods 💅🏻
It’s no surprise that many people turn to affordable luxury skincare, makeup, and fragrance brands as a way to treat
Chipotle Menu Pricing Backlash Serves a Hard Lesson in Pricing Power 🌯
A leaked recording attributed to Chipotle Mexican Grill Inc. CEO Scott Boatwright ignites debate on ethics and Chipotle menu pricing.
Booking.com Backlash Shows How Psychological Pricing Can Backfire 🛎️
Booking.com pricing is now under intense scrutiny, with lawsuits on multiple fronts. Dutch consumers have filed a massive claim over
Why the 2026 World Cup Ticket Price Is Testing Fan Loyalty 🏟️
The 2026 World Cup ticket price sparks fierce debate. What should be a global celebration now feels like a test
Why Brand Power Alone Should Not Define Consumer Goods Prices 🐿️
The pricing environment for consumer packaged goods (CPG) is shifting fast. Recently, PepsiCo announced cuts of up to 15% on
Chanel Price Increase Exposes Luxury’s Power and Its Limits 👛
Luxury demand is slowing. Industry growth is forecast in the low single digits. Yet Chanel continues to grow revenue. Not
Price Of Diamonds: Who Determines And Controls The Trade? 💎
The diamond industry has long been shrouded in intrigue and speculation, with questions surrounding the determination of diamond prices and
The Risks of Relying on Legacy Pricing Management Tools in B2B ⏰
Many B2B businesses still rely on disconnected ERP systems and legacy data warehouses for pricing management. These pricing systems were
What Tesla’s Subscription Revenue Model Signals for Modern Pricing 🦿
Tesla moves Full Self-Driving (FSD) to a subscription-only model from February 2026. The one-off purchase disappears. Customers now pay monthly