In this episode, we discuss the forex market and how that really highlights common issues with cost-plus pricing.   The foreign exchange market – forex – changes millions of times a day, every day – and is a major cost input to lots of businesses.  …

Many CFO loves the numbers – and that often includes pricing. We have seen CFOs sign off on all pricing decisions in a business – but is that sustainable.    Would a smart CFO run sales or marketing – usually not!    We ask should a…

We have seen it – and I am sure you have seen it. Businesses run on bizarre structures or siloed business structures – based on States, regions or anything else.    What could possibly go wrong – well to be honest, lots!    When sales work…

If you have ever seen Field Of Dreams with Kevin Costner – you will know the saying – build it and they will come. This often seems to be the approach of many companies, operations drive pricing – where they build a product and then simply…

Apple is one of the biggest companies in the world. In this episode of Pricing college – we discuss what we really like about the Apple pricing model.   We cover value-based pricing, the ecosystem and customer loyalty and also barriers to competition.   Listen on…