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In this episode of Pricing College we discuss the concept of a loss leader.  You may be aware of supermarkets […]

In this episode of Pricing College, Joanna and Aidan discuss what sort of skillset a great pricing manager or leader

In today’s episode of Pricing College – we discuss the broad options available to companies who are considering a pricing

In this episode of Pricing College, we discuss some of the biggest frustrations in the pricing community. Whether it is

In this episode of Pricing College – Aidan and Joanna discuss whether a pricing guru and a great pricing strategy

In this episode of Pricing College – we go back to University for Economics 101. If you increase prices –

In this episode – we look at the concept of loss aversion. It is an old saying in gambling –

In this episode – we look at whether a smaller consumer products business can say no to major supermarkets and

In this episode of Pricing College, we celebrate getting back to restaurants and what tricks of the trade you learn

In this episode of Pricing College – we discuss the segmentation strategy known as good, better, best. It is a