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In today’s episode, we look at the practise by food product companies to reduce pack size (why food package is […]

In this episode of Pricing College – we discuss how pricing software tools work for a business – and what

In this episode of Pricing College – we discuss the concept of price match guarantees. On first inspection – you

In this episode of Pricing College we discuss the concept of a loss leader.  You may be aware of supermarkets

In this episode of Pricing College, Joanna and Aidan discuss what sort of skillset a great pricing manager or leader

In today’s episode of Pricing College – we discuss the broad options available to companies who are considering a pricing

In this episode of Pricing College, we discuss some of the biggest frustrations in the pricing community. Whether it is

In this episode of Pricing College – Aidan and Joanna discuss whether a pricing guru and a great pricing strategy

In this episode of Pricing College – we go back to University for Economics 101. If you increase prices –

In this episode – we look at the concept of loss aversion. It is an old saying in gambling –