Hotels Using Location-Based Pricing Are Playing a Risky Game 🗺️
A guest books a room at your hotel for a long-awaited holiday. They find a great deal, only to discover later that a friend in another city got the same room for $500 less. This is location-based pricing in action—a strategy that adjusts prices based on a…
What SaaS Companies Can Learn from Microsoft 365 Copilot Pricing 🧑🏼✈️
As Microsoft makes waves with its new pay-as-you-go pricing model for Microsoft 365 Copilot, tech companies—especially those considering or already implementing consumption-based pricing—can learn valuable lessons from this shift. Microsoft’s move is more than just a pricing strategy; it’s a response to the growing demand for…
Why You Need to Integrate Data Insights into your Business Models 🗂
Most businesses continue to struggle to combine data analysis and insights into their business strategy and, inversely, match their data initiatives with the demands of their organisation. Worse, many firms don’t consider data to be significant yet. Why? >Download Now: Free PDF How to Maximise…
What Pricing Experts Need to Know About Ad-Supported Streaming 👑
Streaming platforms are changing. Once the haven for ad-free entertainment, they’re now shifting gears. Disney, Netflix, and others are embracing ad-supported streaming, promising more affordable options while boosting their own revenue streams. At first glance, this seems like a win-win. But dig deeper, and you’ll find…
What Price-Fixing Cases Teach Us About Legal Compliance in Pricing 🔒
Whether you’re a company executive or a pricing professional, you’ve probably seen the highs and lows of market competition. You understand the fine line between remaining competitive and maintaining ethical practices. But what happens when those lines blur? This happened with four major potato companies that…
