Original equipment manufacturers (OEMs) continue to deal with a difficult and unclear future in the market. This compels us to ask, what is the right OEM strategy? In industries ranging from agriculture, oil, and commercial aviation, new-equipment sales have diminished. This is worsened by the input…

Pricing and marketing – whether online or offline – are the greatest source of profitable revenue growth for the majority of small businesses and a sustainable source of value capture for large businesses.  But still, many business owners ask: how do we define pricing in marketing?…

Business executives want to bounce back from all the mishaps brought by recent economic crises. The Chief Financial Officer (CFO) as a key stakeholder in a company will undoubtedly play a major role in this post-crisis recovery. Why? Because financial meltdowns have made firms realise the…

Most B2B companies make the mistake of setting uniform prices or across-the-board price adjustments. There are those that largely offer unnecessary discounts too frequently on items that customers don’t even need to buy. On the other hand, some customers are willing to buy from you regardless…

The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s no clear voice or compelling message that immediately grabs the customers’ attention. As communication platforms and customer trends evolve, we look into the changes in how…