What is ever consistent in the business world is how times change – and along with it comes consumer behaviour trends. As modern technology continues to develop to serve our needs, business and brands also must adapt or cope with the changes.  So, how can businesses…

In this episode of Pricing College – we discuss how pricing software tools work for a business – and what they actually do.    They can be very useful tools with huge forecasting and calculation ability when they are correctly configured.    Obviously – the devil…

The equipment manufacturing industry is undergoing a radical paradigm shift with its pricing and selling approach, which involves Equipment as a Service (EaaS) and pricing models for services. In basic terms, this means traditional manufacturing industries are now introducing pricing models for services as opposed to…

What is innovative solutions in business? Nowadays, it seems every brand and business is seeking customer input and feedback through surveys. Will ‘you’ recommend ‘our’ brand or won’t ‘you’? How satisfied are you with this product or our service? These are two questions businesses are very…

More than just hiring a great team, your business needs to come up with strategies that help take your salespeople forward – especially if you are a B2B company. This includes an understanding of sales cycles, the industry, and new trends and technologies. Likewise, your sales…