Chipotle Menu Pricing Backlash Serves a Hard Lesson in Pricing Power 🌯
A leaked recording attributed to Chipotle Mexican Grill Inc. CEO Scott Boatwright ignites debate on ethics and Chipotle menu pricing.
Pricing Strategy
Pricing strategy determines how much of the value your business creates actually reaches the bottom line, yet most companies price by habit, not by design, forfeiting 2–8% of margin as a result.
This section breaks down the frameworks, common mistakes, and real-world examples that separate a genuine pricing strategy from a spreadsheet inherited from last year.
Every article here is written for commercial leaders who need to act on pricing decisions, not just understand the theory behind them. Start with What Is Pricing Strategy? for the fundamentals, then explore the latest thinking below.
If you need to put these frameworks into practice rather than just read about them, that’s what our Pricing Strategy Consulting service is for.
Booking.com Backlash Shows How Psychological Pricing Can Backfire 🛎️
Booking.com pricing is now under intense scrutiny, with lawsuits on multiple fronts. Dutch consumers have filed a massive claim over
Why the 2026 World Cup Ticket Price Is Testing Fan Loyalty 🏟️
The 2026 World Cup ticket price sparks fierce debate. What should be a global celebration now feels like a test
Why Brand Power Alone Should Not Define Consumer Goods Prices 🐿️
The pricing environment for consumer packaged goods (CPG) is shifting fast. Recently, PepsiCo announced cuts of up to 15% on
Pricing Strategy
Why the Fitness Industry Is Leaning More on Customer Insights Pricing 💪🏻
Why the Fitness Industry Is Leaning More on Customer Insights Pricing 💪🏻 Costs keep rising. Rent, wages, energy, and
Chanel Price Increase Exposes Luxury’s Power and Its Limits 👛
Luxury demand is slowing. Industry growth is forecast in the low single digits. Yet Chanel continues to grow revenue. Not