It of course seems to make sense – that you should check on what your competitor is charging – and base your pricing somehow on that metric.   However – can there be drawbacks in this approach and if so what may they be?   Just…

We are always used to thinking that the more you pay the more you get of a product or service.   However – have you ever been in a supermarket and found that a 660 ml bottle of cola costs more than a 2 litre bottle…

In today’s episode, we look at the practise by food product companies to reduce pack size (why food package is getting smaller) – sometimes without the customer noticing – rather than increase the price.   Have you noticed that some items – like cereals etc. or…

In this episode of Pricing College – we discuss the concept of price match guarantees.   On first inspection – you would think a price match guarantee will reduce prices – as you match a competitors price.   In reality – there is evidence that they…