What makes a Great CFO when it comes to Pricing? 👨💼 Podcast Ep. 72
Many CFO loves the numbers – and that often includes pricing. We have seen CFOs sign off on all pricing decisions in a business – but is that sustainable. Would a smart CFO run sales or marketing – usually not! We ask should a…
How Much Do Price Differentiation Strategies Maximise Willingness to Pay? ✔️
Pricing professionals have a lot of tricks under their sleeves that keep businesses operating and retain customers at the same time. Some of them work which create loyal customers and further strengthen brand image. While other strategies can upset customers and even push them to switch…
The Major Issue with Siloed Business Structures 🤦♀️ Podcast Ep. 71
We have seen it – and I am sure you have seen it. Businesses run on bizarre structures or siloed business structures – based on States, regions or anything else. What could possibly go wrong – well to be honest, lots! When sales work…
What Happens when Operations drive Pricing? ⛽ Podcast Ep. 70
If you have ever seen Field Of Dreams with Kevin Costner – you will know the saying – build it and they will come. This often seems to be the approach of many companies, operations drive pricing – where they build a product and then simply…
Apple’s Pricing Model 🍎 Podcast Ep. 69
Apple is one of the biggest companies in the world. In this episode of Pricing college – we discuss what we really like about the Apple pricing model. We cover value-based pricing, the ecosystem and customer loyalty and also barriers to competition. Listen on…