What does Product Innovation Mean for your Brand?
Every product or service has its own market life cycle. It starts from a product or service’s introduction, growth, maturity, and decline. As the preferences of consumers keep changing, some brands are here to stay. Others will be disrupted in their industry. When a product or…
Why B2Bs Should Rethink their Outdated Marketing Strategy Action Plan
A marketing strategy action plan or program is an essential component for businesses to grow their customer base. You may have a great product, but without the right strategies to inform and communicate with your audience about your value proposition, a great product or service serves…
Pricing Manager Job Description: Why Pricing Managers Are Set Up To Fail
All too often, pricing managers and analysts join new teams with hopes of achieving great results and building their career only to find they are pretty much on their own. Taylor Wells: Why a job in pricing is often set up to fail discusses how to recruit and set up a pricing team in the best way possible. It also gives examples and advice on how to advance your career in pricing.
Price Setting: What To Do and Avoid in Competitive B2B Markets!
Numerous factors should shape your strategy when looking at price setting for your business. For one, the only thing that is constant and predictable in business today is the inevitability of increasing competition, change and disruption. The only true surprise is how astonished we all appear…
Pitfalls Of Using Pricing Tool For B2B Pricing 🛠️ Podcast Ep. 102
In this episode, we discussed what are the pitfalls of seeking a pricing tool to run B2B pricing. Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon Music Notes on the time-stamped show: [00:00]…