Can pricing save the cinema and movie theatre industry 🍿 Podcast Ep. 112
Often at Pricing College, we find new ways to show that we live in the past. And so today we are going to talk about cinemas, cinema pricing, and I predict somebody will say movies are not as good as they were in the old days….
How To Develop An Effective Adaptation Price Strategy During Inflation 🏷️
It has been a challenging time for the past two years with the shortages in supply exacerbated by the fact that we’re emerging from 2 years of the Covid-19 pandemic, a cold winter spell, the Ukrainian war, and the effects of geopolitics that worsen the prices…
Can Rebranding Make Price Increase More Acceptable To Customers? 🎭
Price increases are sometimes necessary to offset rising costs. Companies must implement strategies that appeal to customer value drivers at this time or risk experiencing margin loss. There are different ways to say price increase. We’ve found one successful company that has used branding in announcing…
Service Strategies To Gain A Competitive Advantage In Marketing Management 🧺
Gaining a competitive advantage in marketing management as a service firm involves coming out with better offerings than your competitors. This includes coming up with better value offerings and selling the goals of your firm. Failing to do so can put you behind other companies and…
Reinventing your Sales Performance Model During a Crisis ✍
The pandemic forced many companies into closure, put them in more debt, caused changes in operational processes, and lack of market-relevant strategies. So, how can businesses cope in unprecedented times? What should a sales cycle look like for a business to thrive? With changing market trends…