Analysis of Starbucks’ Recent Sales and Pricing Strategy Failure 🥐
In our previous analysis, we highlighted how a value-based pricing strategy has helped Starbucks achieve global success. Now, however, Starbucks’ […]
How Major Events Affect Price Setting In Hotel Booking 🍾
Event-driven pricing is transforming the hotel industry by adjusting the booking price rates based on major nearby events. This strategy
What You Should Know About the Current Electric Vehicle Price Trends ⚡️
Changes are happening fast in today’s electric vehicle (EV) business. New players, dropping prices, and competitive strategies redefine the landscape.
The Different Market Pricing Options & Tactics: Does Game Theory Work for Pricing Leaders? 🎲
The market is tough and competitors are becoming increasingly creative. What are your market pricing options and tactics? How do
Analysing Telstra’s Shift to Value-Based Flexible Pricing Strategy 🛜
Telstra has recently introduced a new pricing strategy, shifting to a flexible, value-based approach. This transition moves away from the
How Surge Pricing Can Define the Future of Cruise Line Industry 🛳️
The cruise industry traditionally uses fixed-rate pricing for stability but lacks flexibility. Recently, giants like Royal Caribbean have shifted to