Are Your Pricing Capabilities Optimised Or A Profit Liability? 🌈
Dangerous and often latent organisational views and assumptions on latest pricing capabilities, such as price optimisation circulate at every level […]
Price Discrimination Strategy: Why women pay more than men for similar products? 🛍️
Undeniably, gender inequality still exists in our society even in the 21st century. It is not new to women to
The 8 Category Manager Skills You Need To Drive A Retail Pricing Project 🚧
Have you ever gone to a supermarket or department store and wondered why the store layout and items are arranged
What’s So Good about the Pricing Strategy of McDonald’s 🍔 India?
The pricing strategy in Mcdonald’s India is so different from other countries. Can a popular American franchise like McDonald’s really
Aggressive pricing: Is it a Bane or Boon for Banks? 🏦
Aggressive pricing is a risk that can make or break a bank. If applied properly, it can increase the bank’s
Barometric Price Leadership: What Really Makes a Business a Price Leader? 📊
Can Barometric Price Leadership really help your business become a Price Leader? How do you make your business one of